Category Archives: Event Coordinator

Clear Goals Matter

Yogi Berra - If you don't know where you're going, you might wind up someplace else.

For event planners, having clear, thoughtful goals makes all the difference as they set out to create meaningful author events. With a new generation of savvy, demanding readers, it’s more important than ever to identify and isolate where we want our programs to go in order to create solid program branding, loyal audiences and ensure intuitional support for years to come.

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Also posted in All Campus Reads Programs, author speaker, Books In Common, Common Reads Programs, Community Reads Programs, First Year Experience, FYE, Issue #16, Newsletters | Comments closed
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