In his memoir, Gaining Ground, Forrest Pritchard touches on the harsh realities of market competition and the need for businesses to abandon the business-as-usual paradigm in order to compete. Sharing outsider perspectives of growing and maintaining a healthy business — insights learned from hard-won success beyond the mainstream — Forrest focuses on the concepts of Practice, Perspective, and Vision and explains how even billion dollar companies can take their cues from small farms and achieve sustainable growth for decades to come.
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