
Cristina James, of The Benjamin School, explained how they started inviting authors for literary events and how they get the most impact from this program.
Recently, a well-known university (who will remain anonymous to protect the poor souls who now know better) decided to allow their student body to choose the All Campus Read title, hoping that such collaboration would foster engagement, excitement and a bigger investment in the program. Their intentions were great! It’s a no-brainer that partnering with your audience will ensure a greater level of involvement and participation. However, the execution of their plan was deeply flawed. Their nomination process was open-ended. They didn’t consider things like speaker availability or cost into the voting system.